CASE STUDY

Tingley

Project Overview

Website

tingleyrubber.com

Industry

Footwear Manufacturing

Deliverables

Ecommerce SEO, Content Optimization, On-Page SEO, Link Building, Technical SEO

The Challenge

Tingley Rubber Corporation, a fifth-generation family business established in 1896, has a rich history of innovation in protective footwear and clothing.

They had a strong offline reputation but struggled with online visibility. Their website wasn’t attracting enough relevant traffic, and their search engine rankings for industry-specific keywords were underwhelming.

The existing website structure was not user-friendly, making it difficult for visitors to find products and information efficiently.

Product pages lacked detailed descriptions and relevant keywords, limiting their reach to potential customers searching for specific safety apparel and footwear solutions.

The site had relatively low domain authority, requiring strategic link-building efforts to strengthen its credibility.

While the company’s primary market remains the United States, Tingley also has an expanding reach into international markets, supplying safety apparel to businesses worldwide.

The Solution

After a thorough audit, a multi-layered SEO strategy was implemented to tackle these challenges effectively.

Categories and subcategories were restructured to align with how customers search for safety footwear and apparel, making it easier for search engines to crawl and index pages.

Keyword research helped identify high-value search terms that were strategically integrated into descriptions and headings.

Furthermore, we secured high-quality backlinks from industry-relevant websites, safety blogs, and e-commerce directories, enhancing the site’s authority.

Results

The impact of these SEO improvements was remarkable, with measurable success across key performance indicators. Over six months, organic traffic increased by 54%.

Keyword rankings saw significant improvements, with several high-priority search terms moving to the top 3 positions on Google. This directly contributed to a 2.4x increase in sales inquiries and a 3.1x boost in e-commerce revenue.

The website’s bounce rate decreased by 18%, as visitors found content more relevant and engaging. With stronger domain authority and high-quality backlinks in place, Tingley’s website became a trusted industry resource, leading to a 28% rise in repeat visitors and more direct traffic from search engines.

+28%

Rentention Rate

2.4x

Sales

+54%

Organic Traffic

3.1x

Revenue Increase