CASE STUDY
Super Tails
Project Overview
Website
supertails.com
Industry
Pet Care
Deliverables
Ecommerce SEO, Link Building, On-Page SEO, Technical SEO
The Challenge
Supertails had a strong presence in the pet care industry, but they wanted to take it to the next level. Despite having decent monthly organic visitors, their website struggled to rank for high-intent keywords that could drive conversions.
Our initial audit identified several critical areas that needed attention. The website had strong domain authority but suffered from under-optimized category and product pages, which led to missed ranking opportunities.
Technical SEO gaps, such as broken internal links, hindered performance. Many product pages lacked structured metadata, affecting their rankings for relevant searches. Additionally, their backlink profile needed improvement to compete with established brands.
Supertails offers pet products suitable for a global audience; however, they primarily operate in India.
The Solution
A well-rounded SEO approach was implemented to address Supertails’ challenges. Keyword research was conducted to identify valuable search terms with high commercial intent, and category and product pages were optimized accordingly.
The content was restructured with improved metadata, internal linking, and compelling descriptions to enhance rankings and user engagement.
A targeted link-building campaign was launched to establish authority by acquiring high-quality backlinks from industry-relevant sources.
Results
Over a 6-month period, our SEO strategy delivered remarkable results, significantly increasing organic traffic and revenue. Supertails’ organic traffic grew from 180K to 354K, marking a 96% increase in visitors. This surge in traffic translated into a massive boost in conversions, leading to a 3.5X increase in sales.
With stronger domain authority from high-quality backlinks, their rankings improved significantly, securing Top 3 positions for 100+ competitive keywords. As a result of Technical SEO fixes, mobile traffic retention increased, with a 34% decrease in mobile bounce rates.
Conversion rates saw a 74% increase, as visitors found it easier to navigate and complete purchases. Supertails’ blog content also gained traction, leading to a +125% increase in organic engagement.
+3.5X
Sales Increase
+96%
Organic Visitors
-34%
Bounce Rate
+58%
CTR for Optimized Pages
