CASE STUDY
Scotch Porter
Project Overview
Website
scotchporter.com
Industry
Men Care
Deliverables
Link Building, Content Optimization, Technical SEO, Ecommerce SEO
The Challenge
Scotch Porter, a leading brand in men’s grooming products, had a well-established reputation but struggled to fully capitalize on organic search.
The site faced multiple challenges: keyword rankings were inconsistent, category pages lacked optimization, and non-branded traffic was underperforming.
Additionally, technical SEO issues such as inefficient internal linking were limiting organic growth. Scotch Porter needed a strategy that would increase visibility, improve user experience, and drive sustainable revenue from organic search.
Scotch Porter primarily caters to customers in the United States, where it has established itself as a trusted men’s grooming brand.
The Solution
We started with content optimization, refining product pages, improving category descriptions, and expanding blog content to target both high-converting commercial keywords and top-of-the-funnel informational queries.
Additionally, we focused on optimizing product categories, implementing structured data for rich snippets, and improving the checkout experience to increase conversions. We also identified and targeted non-branded keywords, expanding Scotch Porter’s reach beyond existing customers.
Our link-building strategy focused on securing high-quality backlinks from reputable grooming, fashion, and lifestyle websites.
For the Technical part, we worked on enhancing internal linking structures. We also addressed indexing issues to ensure search engines could efficiently crawl and rank the most important pages.
Results
By combining TOFU content with product-focused keyword optimization, Scotch Porter experienced remarkable growth in organic traffic and revenue. This dual targeting approach, capturing both early-stage researchers and high-intent buyers, significantly increased organic sessions and boosted revenue.
Within months, the number of visitors from search engines increased by 74.3%, bringing in a steady flow of potential customers. This increase in visibility directly impacted revenue, with organic search driving a 3.1x growth in sales.
Keyword rankings saw substantial improvement, with over 55% of targeted keywords securing first-page rankings, allowing Scotch Porter to compete more effectively in the men’s grooming industry.
+55%
Targeted Keywords in Top 10
3.1x
Sales
74.3%
Organic Traffic
120+
New Referring Domains
