CASE STUDY

Ranney Blair Weidmann Remodeling

Project Overview

Website

ranneyblair.com

Industry

Home Remodeling

Deliverables

Local SEO, Content Optimization, On-Page SEO, Website Design

The Challenge

The company was struggling to generate consistent inquiries from its website. Despite offering high-quality home remodeling services, the site was not effectively converting visitors into leads.

Without a strong online presence and clear call-to-action elements, potential customers were either leaving the site without engaging or failing to find it in the first place.

The website was not optimized for local searches, meaning it failed to rank for location-specific remodeling queries like “kitchen remodeling in Atlanta” or “bathroom renovation in Marietta.” The service description pages lacked geo-specific content, making them less relevant for Atlanta-based searches.

Meta descriptions, title tags, and internal linking were either missing or incorrectly implemented, affecting search engine indexability.

Beyond SEO, the website’s design also needed a revamp due to difficult navigation and a non-intuitive user experience.

Since Ranney Blair Weidmann provides home remodeling services that are location-dependent, their primary target region was Atlanta, Georgia, and its surrounding suburbs.

The Solution

To turn things around, we executed a hyper-local SEO and website optimization strategy focused on restoring Google visibility, increasing organic traffic, and generating a steady flow of inquiries.

Recognizing that website performance directly impacts conversions, we carried out a complete website redesign. Navigation was streamlined to help users find services effortlessly.

Stronger calls-to-action (CTAs) and trust-building elements, such as customer testimonials and a redesigned project showcase, were integrated to improve lead generation.

A full on-page SEO revamp was executed, including proper structuring of meta tags, headings, and internal links. Content was rewritten to improve readability and keyword relevance.

Results

The impact of our strategy was remarkable, with organic traffic soaring by 154%, increasing from 2.4K to 6.1K in just six months. The local search traffic also saw a 111% increase, demonstrating the effectiveness of the geo-specific content optimization.

Lead generation saw an impressive surge, with contact form submissions increasing by 92.5% and phone inquiries rising by 74%, ensuring a steady flow of potential clients. These improvements directly translated into business growth, as booked remodeling consultations increased by 4.2x, leading to a 4.8x rise in revenue.

User engagement metrics showed a significant boost, with average session duration increasing by 64.8%, meaning visitors were spending more time exploring the site. At the same time, the bounce rate dropped by 57%, proving that the website revamp created a more engaging and user-friendly experience.

4.8x

Organic Revenue

+92%

Contact Form Submissions

+154%

Organic Traffic

-57%

Bounce Rate