CASE STUDY
Norfolk Kitchen and Bath
Project Overview
Website
norfolkkitchenandbath.com
Industry
Home Improvement
Deliverables
Link Building, On-Page SEO, SEO Audit, Content Optimization, Local SEO
The Challenge
Over the years, their website had built a solid digital presence but lately, their organic traffic saw a noticeable decline, affecting online inquiries and showroom visits.
Their website had multiple on-page SEO issues, including unoptimized heading structure and missing structured data. Several high-value pages lacked proper content optimization, affecting keyword relevance and user engagement.
Additionally, their backlink profile showed a lack of authority-building efforts, making it difficult to compete against larger remodeling companies.
Norfolk Kitchen & Bath primarily serves customers across New England, with a strong presence in Massachusetts and New Hampshire.
The Solution
We didn’t promise miracles; we promised a method. By understanding where they stood, we applied scalable, effective strategies that fit their budget—ensuring continuous progress and tangible results every step of the way.
While executing the action plan, Content optimization played a crucial role, ensuring that service pages and blogs were not only keyword-rich but also provided valuable information to potential customers.
To strengthen their domain authority, we executed a targeted link-building campaign, securing high-quality backlinks from reputable industry sources.
One key area we focused on was location pages. We optimized each page with locally relevant content, structured data, and service-related keywords to improve their search rankings in 6 major operating locations.
Results
Within months of implementing our SEO strategy, Norfolk Kitchen & Bath saw remarkable improvements. They not only reversed their decline in traffic but also reclaimed their previous glory in search rankings. Organic traffic surged significantly, bringing more qualified leads to their website. Search rankings improved for high-intent keywords, leading to increased showroom visits and customer inquiries.
The strengthened backlink profile contributed to a higher domain authority, making it easier to compete in the competitive remodeling market. With optimized content and a refined SEO structure, the website became a strong conversion-driven asset for their business.
+86%
Organic Traffic
+3x
Qualified Leads
+44%
More Keywords in Top 10
+57%
Calls and Inquiries
