CASE STUDY
Meadow
Project Overview
Website
meadowmemorials.com
Industry
Funeral and Cremation Services
Deliverables
Content Optimization, On-Page SEO, Hyper-Local SEO, Landing Pages
The Challenge
The website lacked optimization for search engines, hindering its ability to appear in relevant searches. Additionally, the absence of localized content made it difficult to connect with communities across Southern California.
The website's content was not optimized with industry-specific keywords, reducing its relevance to search queries related to funeral and cremation services.
Meta tags and headers were under-optimized, further diminishing search engine rankings. The site also lacked dedicated landing pages targeting specific cities and neighborhoods within their service area, limiting their reach to local audiences.
Meadow Memorials serves families across Southern California, including Los Angeles, Orange, San Bernardino, and Riverside Counties.
The Solution
We optimized the website’s content with relevant keywords, ensuring alignment with common search terms used by individuals seeking funeral and cremation services.
Meta tags, titles, and headers were refined to improve search engine rankings. Recognizing the importance of local engagement, we developed dedicated landing pages for various cities and neighborhoods within their service area.
These pages featured localized content, addressing the specific needs and preferences of each community.
Results
The impact of our SEO strategies was transformative for Meadow Memorials. Their organic traffic surged by 223%, skyrocketing from 15K to 48.5K visitors. This exponential growth in search visibility resulted in an increase of 185% in keyword rankings, ensuring they appeared for high-intent funeral and cremation service searches.
The number of pages viewed per session increased by 140%, indicating that visitors were more engaged with the content. A bounce rate reduction of 43% showed that users found the website highly relevant to their needs. The number of inquiries and service bookings experienced a 170% boost, demonstrating the direct impact of our optimization efforts on customer conversions.
-43%
Bounce Rate
+185%
Keywords Rankings
+223%
Organic Traffic
+133%
Service Bookings
