CASE STUDY
All American Pest Control
Project Overview
Website
pestcontrolinorlandofl.com
Industry
Home Services
Deliverables
Content Optimization, On-Page SEO, Local SEO, Link Building
The Challenge
Their website was underperforming in search rankings, making it difficult to compete with larger pest control businesses in the region.
Content optimization was a key issue, many pages lacked search intent-driven content, resulting in low keyword relevance.
The service pages were not properly structured, and there was an absence of geo-targeted content, which meant they were missing out on local search traffic.
They primarily serve Orlando, Florida and surrounding areas. As a locally-focused business, their goal is to attract homeowners and businesses in need of pest extermination and prevention services within Orlando and nearby cities.
The Solution
We began by restructuring their service pages, ensuring each page was optimized with high-intent keywords and included localized content to target different service areas effectively.
We also addressed technical SEO improvements by enhancing internal linking and ensuring that metadata and header structures were correctly implemented.
To strengthen off-page SEO, we executed a strategic link-building campaign, acquiring high-authority backlinks from local business directories, industry-relevant blogs, and trusted sources.
Results
The impact of these optimizations was evident within six months, with a significant rise in organic traffic and conversions. Organic traffic increased by 112%, growing from 900+ to over 1,900+ monthly visitors.
Monthly organic revenue saw a 2.8x increase, proving the direct impact of SEO on lead generation. Keyword rankings surged by over 54%, with 421 keywords now ranking, including 271 high-intent transactional keywords.
Customer inquiries increased by 65%, showing improved visibility and trust in the brand. Local search rankings increased by 3.2x, with service area pages appearing in the top 3 positions.
2.8x
Organic Revenue
+54%
Keywords Rankings
+112%
Organic Traffic
+65%
Customer Inquiries
