CASE STUDY
Aero Press
Project Overview
Website
aeropress.com
Industry
Kitchenware
Deliverables
Content Optimization, On-Page SEO, Link Building, Ecommerce SEO
The Challenge
Despite having a loyal customer base, they faced challenges in reaching new audiences and maximizing their e-commerce potential. Their traffic growth had slowed down, and key transactional pages lacked optimization to capture high-intent searches.
The website had under-optimized product pages, missing opportunities to rank for competitive coffee-related queries.
Internal linking was not structured effectively, limiting content discoverability. Moreover, the backlink profile lacked authoritative industry connections, impacting domain authority.
AeroPress targets a global audience, with a primary focus on North America and Europe.
The brand caters to coffee enthusiasts, home brewers, and professionals across multiple countries, ensuring availability through direct eCommerce sales and third-party distributors worldwide.
The Solution
To address these challenges, a targeted SEO strategy was deployed. Content was optimized across the site to improve relevance and intent-based targeting, ensuring AeroPress ranked for valuable keywords.
On-page SEO improvements, such as structured data implementation and improved meta descriptions, helped enhance search engine indexation.
A link-building campaign was launched, securing high-quality backlinks from authoritative coffee industry sites and influencers.
Additionally, product categorization, internal linking, and page structure were refined, ensuring seamless navigation and improved conversion rates.
Results
The impact of our SEO strategy was evident in AeroPress’s digital growth. Over six months, organic traffic saw a remarkable increase of 52.2%, rising from 90K to 137K visitors.
With improved keyword optimization, AeroPress achieved top rankings for over 600+ high-value search terms, significantly boosting search engine visibility and brand authority. As organic visibility grew, revenue followed suit. The website experienced a 2.8x increase in online sales.
The refined site structure and improved internal linking encouraged deeper page exploration, leading to a 27% reduction in bounce rates and a 47% increase in mobile conversions.
2.8x
Online Sales
600+
New Keywords in Top 3
+52.2%
Organic Traffic
+47%
Mobile Conversions
